With the year steadily drawing to a close, our schedules as personal trainers are all about to get a lot busier. I am, of course, referring to the season of the New Year’s Resolutions. As admirable as it is trying to improve an aspect of your life where you can see room for improvement, many people fall off the wagon with their resolutions fairly quickly. According to TIME Magazine, the top 10 commonly broken New Year’s Resolutions are as follows:
- Lose weight and get fit
- Quit smoking
- Learn something new
- Eat healthier and get on a diet
- Get out of debt and start saving money
- Spend more time with family
- Travel to new places
- Be less stressed
- Volunteer somewhere
- Drink less
As a personal trainer, you can realistically help your clients with at least half of these. Losing weight, quitting smoking and drinking less, eating healthier and being less stressed all go hand in hand with a dedicated workout routine. This means that your work is going to be cut out for three reasons. First of all, your clients looking to be less stressed over the coming months are going to need new stress busting exercises. Secondly, people looking to come on board and tackle their new resolutions will want to take up a lot of your time in the initial few weeks of January. Thirdly, this new clientele cannot take precedence over your current commitments – you can’t risk losing your favourite clients over what may be fair weather clients, as exciting as new business may be.
On top of this, you need to make sure that you’re up to scratch with your training techniques. Considering that the list above is a list of the most commonly broken resolutions, you’re going to have to convince your new clients early on that they have what it takes to push themselves further than they’ve ever gone before. Without the right level of encouragement, if you can’t get them to commit to their training, they will be another tally on the list above. So how do you make sure that you put yourself in the best possible position to hit the New Year running?
You do this by using your qualifications as your starting blocks. Your qualifications as a personal trainer are your credentials, showing your clients exactly what they can expect from you as a trainer. If you can identify yourself as a specialist in weight management, or a specialist in training people outside of the gym for example, you will find that you’re able to find the clients you’re looking for quicker and more effectively than ever before.